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12 eCommerce Site Best Practices to Explode Your Sales


Have you ever imagined what really makes an e-commerce online store popular? That’s the question e-commerce owners are crushing in their mind to make the most of a successful business. To your fortune, there’s a solution to make stunning e-commerce which is undoubtedly a better user experience. 

As customers are the driving force of any e-commerce industry, if your website offers a good customer experience then you’re more likely to skyrocket your sales.

In this blog, I will be sharing the top 12 eCommerce best practices that will create 100% customer satisfaction and improve your sales.

1. Built your Trust

For new brands, it’s really to create customer trust in their brand. But if you are well established then it’s easy for you, you must be able to provide various reasons that make customers trust your brand. 

If you’re a new startup e-commerce store, then add these features to your website to build trust in your brand:

  • Trust Badges
  • Positive Press Coverage
  • Reviews/Testimonials
  • Contact Numbers
  • Physical Address

2. Attractive Images

According to Jeff Bullas, 67% of online shoppers agree that product images are more important than reviews or product descriptions. That’s the reason to pick attractive images for grabbing customers’ eyes.

If you are looking for creating the best images, don’t rely on third parties instead create in your own style. 

In online shopping, customers see images to check the quality as they can’t touch products in real-time. Ensure creating high-quality pictures to increase your conversion rate.

RELATED READS: 9 Best Ecommerce Platforms 2021: Which Should You Use?

3. Cover FAQs 

As an online store owner, you will not be available to answer your customer’s queries physically, so to deal with it provide information on your website. 

Don’t think like your customers know everything, it’s always better to inform all the information to customers in the product categories.

Be transparent in your conversation, build your brand trust using Frequently Asked Questions, Return Policies, Shipping Dates, and Shipping Policies, this will make your customers love your brand.


4. Live Chat Feature

The main difference between online and traditional marketing is that salesmen can interact with customers to drive sales. 

Whereas in an e-commerce store, you have to check where customers bounce away from your store before placing an order. Try to analyze it and provide the spot solution for the customer.

The best practices of e-commerce include personalized customer interaction at the bottom of the page, 75% of customers say it’s easy to know about products through customer service. 

So, make sure to leverage your sales using live chat options in your webshop. This allows customers to ask questions about products and the sales funnel end with purchase here.

5. Fast Loading Speed

According to reports, 47% of customers leave the web page if it takes more time to load. As you can see that if your web page delays by 1 second you will lose 7% in your conversion rate. 

Therefore it’s about $100,000/day that eCommerce site owners lose $2.5 million in revenue every year.

If you have come across such websites that take more time to load then you know the frustration and increase your bounce rates. 

Yes, customers will face the same issues when your website takes forever time to load. 

Here are some of the elements you should look for providing fast loading website,

  • Minimize HTTP requests
  • Reduce server response time
  • Enable compression
  • Enable browser caching
  • Minify resources
  • Optimize images
  • Optimize CSS delivery
  • Prioritize above-the-fold content
  • Reduce the number of plugins
  • Reduce redirects

6. Simple Navigation Bar

Cognitive load is the power to process user experience and learn new information. If your website has a high cognitive load, meanwhile customers will face it hard to reach what they are searching for. 

That’s the reason why they bounce back and they never return back to your website. 

So make sure to simplify your store navigation bar, it directs customers to take actions directly from the homepage.

RELATED READS: E-commerce Mobile App vs Website: Better insights 2021

7. Omnipresent Search Option 

According to statistics, 30% of customers are using internal search. As visitors using search bars are more likely to convert than people who don’t use it.

Ensure to create your internal website search correctly and it’s the best practices of e-commerce to achieve success from the search bar.

8. Raise Scarcity

Create urgency among customers for your products, if something is rare to find people tend to attract to it easily. The products or services become valuable if you create urgency or scarcity. 

This helps e-commerce businesses to increase ROI using such conversion optimization strategies.

You can find more information online to know the strategies of creating a scarcity of the products. 

Try to learn and implement it for profitable growth results, this helps customers to take action more than ever.

These strategies are widely used by booking websites and they usually advertise “selling out” to make you book faster.

You can try and test many strategies to find the best one to enforce your scarcity and promote effective sales on the product pages. 

For starters, implement these best practices for increasing sales,

  • Flash Sales
  • Last Day Offers
  • While Stocks Last
  • Limited Release

9.  Offer free Shipping

Most of the e-commerce stores report that 55% of users abandon their carts before placing an order because of the high shipping rate. 

A group study shows 70% of the website visitors place orders more often with free shipping online. A Forrester research says high shipping rates make customers abandon carts more in number.

Free shipping is the key to increase your sales, e-commerce store owners claim that their sales increased 90% more with free shipping. 

Also, the Average Order Value increased by 7.32% more. You can provide free shipping with offers to attract more customers easily.

10. Allow customers to find easy

There are two types of customers, one knows what they want clearly and shop. Another one will be clueless, and more often like window shoppers. 

To showcase all your products in a clear manner, you need product filters which help customers to know what you got for them.

Product filters help to sort your products very easily. All this Filter mechanism helps customers to get the products they need and your customers will find filters as a convenient way while online shopping.

According to reports, 42% of eCommerce sites lack specific category filters for even much-needed products and use them correctly to stay one step ahead of them.

11. Excellent Product Descriptions

Product descriptions are the most essential features and if you provide the best one then you can easily increase your conversion rate. 

This helps you to promote your brand easily and people will remember your product for a longer time.

For an e-commerce store, it’s important to provide SEO product descriptions. Try to focus on writing product descriptions that create value, and help you to rank better in top search results.

According to reports, people on Amazon pages spend 18% time viewing photos and other times reading the description. 

So it’s most important to optimize your product description, many just copy-paste descriptions but don’t do that. 

Create your own unique description with stories to connect customers, this helps to increase your conversion rate. 

This also helps you to convey more information about your products and brand value. 

12. Seamless Checkout Process 

According to reports, 68.63% of customers abandon their shopping carts in lack of interest. While others abandon their carts because of the complicated and long checkout process. 

To reduce your cart abandonment rate, make sure to provide an easy checkout process. Here are some tips to provide easy checkouts,

  • Reduce distraction from the checkout page. Just let the customer checkout.
  • Educate your customers about the number of steps that are required to finish the checkout process.
  • Do not force them to create accounts. Instead, let them check out as guests.

Bonus Tip: 

Ensure to choose the best and most reliable e-commerce hosting provider, which makes your E-commerce store to load at lightning speed and helps customers to shop easily.


To wrap up!

Also, the list of best practices for e-commerce stores goes on and on. Make sure to implement all these tip 12 best practices to achieve profitable results for your e-commerce store. 

You can read our previous blogs to optimize your eCommerce store for better conversions.

You must track your conversion rate for improving your strategies and deliver a better customer experience. 

However, every business is unique and it needs a lot of things to consider. So contact EWDC, the best eCommerce solution provider in Chennai to find the best solution for your e-commerce store. 

We assure a unique shopping experience and help you to gain loyalty from customers.




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