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How to Sell Patanjali Products Online with EWDC’s eCommerce Website Solution

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Patanjali Ayurved online store is an easy way to sell Patanjali Ayurved products. Patanjali Ayurved is a Haridwar-based firm. It comes under the Fast Moving Consumer Goods (FMCG) companies. Guru Baba Ramdev is the promoter of its products. He has been striving to spread the Patanjali brand all over India and abroad.

Baba Ramdev and Ayurvedic medical practitioner Acharya Balkrishna work jointly to produce natural remedies at a cheaper cost. The herbal products are based on Ayurveda and integrated with Yoga. Products are produced naturally without artificial additives. This has won the company many customers. Patanjali Food and Herbal Park located at Haridwar is the company’s main production facility. To cater to the export needs, Patanjali Ayurved is coming up with a dedicated export unit at Mihan SEZ, Nagpur (Maharashtra). This will enable export to the UAE, the USA, Canada, Europe, South America and Africa.

Patanjali Ayurved’s eCommerce Venture

Patanjali is a rapidly growing Indian consumer goods company. Patanjali Ayurved has also launched its own eCommerce store under the tagline, “Haridwar to har dwar”. The site is, www.patanjaliayurved.net. Patanjali Ayurved has also announced the partnership with eight eCommerce companies, namely, Amazon, Grofers, Shopclues, Flipkart, BigBasket, 1mg, Paytm Mall and Netmeds. With this partnership, Ramdev claims to reach a revenue target of more than 1,000 crores from the eCommerce business in the Financial Year 2018.

Patanjali Ayurved claims to have designed an ecosystem which would be capable of settling at least 1 million orders every day. Moreover, the company hopes to get 15% of its revenue share from online sales. Patanjali Ayurved in a statement noted that in the trial stage during December 2017 it’s eCommerce platform (www.patanjaliayurved.net) yielded sales up to INR 10 crore. The latest profit gain through online sales is 10-15 crore a month and is expected to increase every month.

New ventures by Patanjali

Patanjali has planned its new apparel sector launch during Diwali 2018 or by January 2019. The apparel section will focus on the struggling middle-class sector of the society. Patanjali has also made its debut into the solar power sector by manufacturing solar power equipment.

Meanwhile, Louis Vuitton is ready to invest a sum of USD 500 million in Patanjali and take it to the global level. Patanjali is also into the security wing called as Ramdev’s Parakram Suraksha Private Limited. Patanjali is chalking out plans to enter the restaurant industry.

Surprisingly, Patanjali has made its entry into the telecom industry. In alliance with Bharath Sanchar Nigam Limited (BSNL), it is vending Swadeshi Samridhi SIM cards.

Availability of Patanjali products

Patanjali products are available in stand-alone stores. Moreover, it is also available in stores like Big Bazaar, HyperCity, Reliance Retail, SRS Retail and Spencer’s Retail. You can also get them at Patanjali Swadeshi Kendras, Arogya Kendras, Patanjali Chikitshalyas and Divya Pharmacies. You can fetch products as well from Patanjali online store. Several other web stores also ship Patanjali products.

Overseas customers order products online which are shipped in few days. Even local shops in the USA sell Patanjali products!

The experiment in 2016 has crossed INR 5000 crore turnover with 1000 crore from ghee alone. Of late, it has leaped to 10000+ Crore and become a billion-dollar business.

Categories of Patanjali Products are,

  • Natural Healthcare
  • Natural Food Products
  • Ayurvedic Medicine
  • Herbal Home Care
  • Natural Personal Care
  • Patanjali Publication

For more details on Patanjali FMCG Products in order to start your Patanjali retail store, check their official websites,

www.patanjaliayurved.net & www.myyog.com/products.html

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Compelling reasons to start Patanjali Dealership / Distributorship / Franchise

The following factors are real positive indications for you to own a Patanjali online store with the help of EWDC,

  • Patanjali has reported a revenue of INR 10,561 crore in the year ending 31 March 2017. Baba Ram Dev has said that Patanjali will cross Rs. 20,000-25,000 crore in sales during the financial year 2017-18 (FY18). This gives good scope for franchisees.
  • The Government of India has recognized Patanjali Food and Herbal Park. Its inception was in the year 2009, under the Food Park Scheme. The Franchisees can use this Park as a point of sale. Thereby, they can highlight the impact of Patanjali products and the metrics they have achieved.
  • Rates of Patanjali products are 10%-30% lower than other FMCG products. Patanjali provides excellent quality products at moderate prices. This will draw more customers to your Patanjali franchise.
  • Apart from its branded outlets, Patanjali Ayurved has 800,000 stores across India. The company plans to increase its distributor strength to 25,000 by 2018. The company also strives to ramp up its retail distribution reach to 2.5 million stores. This will surely bring a smile to the faces of aspiring Patanjali franchisees.
  • Patanjali is beginning to get a leading advantage when compared to other FMCGs. The only two FMCG players ahead of Patanjali are Hindustan Unilever Ltd and ITC. In the due course of time, Patanjali has surpassed the performance of companies like Godrej and Nestle. Global goods firms in India, such as Colgate and L’oreal have started feeling the threat of Patanjali. This can give a leading advantage for Patanjali’s franchises in the years to come.
  • During the fiscal year, 2016 Patanjali showed an annual growth of more than 100 percent in product categories such as personal care, food, and beverages; when competitors such as Hindustan Unilever, Dabur, ITC, Colgate-Palmolive and Procter & Gamble struggled to hold double-digit growth rate.
  • Patanjali is on a neck-to-neck competition with brands such as Colgate, Dabur, HUL, Nestle, and Palmolive. It’s competitive products are,

– Atta noodles

– Beauty products

– Chyawanprash

– Cornflakes

– Dant Kanti Toothpaste

– Jam

– Kesh Kanti shampoo,

– Pulses

– Spices

– Tea and

– Toothbrush

  • The current franchisee strength of Patanjali is 5000. The retailers who have taken these franchisees claim that their turnover per day is INR 25,000. This yields 15% gross profit margins across all Patanjali product categories.
  • The virality of the brand is credited to the renowned persona of Baba Ramdev. He is a yoga guru having millions of followers. He uses this advantage to manipulate his brand in yoga camps. Baba Ramdev’s direct communication with customers has strengthened the brand loyalty globally.

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Procedure to Get Patanjali Dealership / Distributorship:

Applying for Patanjali Dealership/Distributorship involves certain procedures and they are mention below,

  • You need to fill out an application form and deposit a sum of INR 200. This is a token fee. This has to be paid through Net Banking/IMPS/NEFT payment modes.
  • You have to provide the official transaction number to obtain the application form.
  • Another mode to apply for delearship is by first providing your details in the official email, patanjali.dealership@gmail.com. Along with these details, send your NEFT/IMPS official number. You will get the application form with added information and instructions.

You have to fill in the following details when filling out an application form,

  • Your Name
  • Name of the company/firm if applicable
  • Address of your office location
  • Your mobile number
  • Your experience in any FMCG sectors (Mention the business and history of products)
  • If you don’t have any experience in any FMCG sector then mention your current business details and your role in it.
  • You have to also mention the companies with which you did your product distribution. Mention the time period of working with each company.
  • Mention the investment capacity that suits you. Mentioning the amount is important in order to get approval from the concerned government authorities.

Refer the following link: https://patanjaliayurved.org/distributor.html

Procedure to get Distributorship for Patanjali Mega Store

Patanjali is always happy to receive applications to open Mega Stores within city limits across the country. You cannot open a Mega Store in villages or within the limits of small cities. Mega Stores receive products directly from Haridwar. You have to keep the following points in mind,

  • Mega Stores can be opened based on the financial proposition and boundary limits set by Patanjali.
  • You have to pay an application fee of INR 300 online, after which you will receive the application form within one business day. The application form will be sent to your email address.
  • To pay through Mega Store Application Fees Online, you have to pay the application fees and send the transaction reference number to the official email, patanjali.dealership@gmail.com. After this, you will receive the application form within one business day.

Application procedure to open Patanjali Chikitsalaya/Arogya Kendra

Patanjali gladly invites applications to open, Patanjali Chikitsalaya/Arogya Kendra. Some of the conditions to open a Chikitsalaya/Arogya Kendra are,

  • In a region with population of 1 lakh, you can open only one Chikitsalaya
  • In a region where the population exceeds more than 2 lakhs, you can open two or more Chikitsalayas.
  • You can open Arogya Kendras in places where population is less than 1 lakh.
  • Generally, Kendra/Chikitsalaya should be placed in a distance of atleast 3 to 5 KM from another Chikitsalaya, 3 to 5 KM from a Mega Store and 2.5 KM to 3 KM from an Arogya Kendra.

Patanjali’s overseas Dealership/Distributorship

Patanjali strives to always take its swadeshi products out of India. Overseas stores get products directly from Haridwar. Patanjali looks for eligible dealership/distributorship in countries such as the USA, Canada, UK, Australia and New Zealand, Oman, Kuwait, UAE, entire Middle East, Japan, South Korea, Nepal, and China. Apart from these places, individuals are invited to open stores in any other country based on their financial stability.

Application fees for the overseas initiative is INR 300. After the procedural transaction, send the transaction reference number to the official email, patanjali.delearship@gmail.com. You will then receive the application form within one business day of receiving the fees.

Patanjali’s Contact Address for Dealership/Distributorship

You can submit your dealership/distributorship application form to the address mentioned below. You also have to attach details of your previous year Income Tax Return (ITR) and bank account balance sheets.

Address for Communication:

Patanjali Ayurved Limited – Unit II

Patanjali Food and Herbal Park,

Village- Padartha, P.O. Dhanpura,

Laksar Road, Haridwar- 249404

Uttarkhand.

Phone Number: 1800-180-4108 or 01334-240008

Email: patanjali.dealership@gmail.com

What must you do to become a Patanjali Franchisee?

Patanjali has a plan to increase the number of distributors to 25,000 by 2019. Products of the indigenous company have become popular among consumers. Patanjali is planning to exhibit dominance in the retail industry. It plans to achieve this through the time-tested channel distribution route.

The brand provides franchise PAN-India. Patanjali has started 21 mega stores at prominent locations throughout India. Therefore, people from both rural and urban areas show interest in Patanjali franchise. Look into the below steps to become a Patanjali Franchisee.

  • The amount of area required to start a shop is 330 SqFt – 2000 SqFt
  • Patanjali Franchise or investment cost is 7 – 70 Lakhs
  • Expected Break Even Period- 2 to 3 years
  • You have to apply through http://patanjaliayurved.org/mega-store.html
  • You have to make a security deposit which is refundable in the form of Demand Draft for 5 Lakhs. Here, 2.5 Lakhs has to be done in the name of Divya Pharmacy and 2.5 Lakhs in the name of Patanjali Ayurved Ltd., Haridwar.
  • Patanjali Mega Stores will be allocated only in “A” Class cities, in prime locations.
  • Mega Store should be placed within a minimum distance of 1 KM from an existing Patanjali Chikitsalaya.

 

Along with the application form you have to attach the following:

  • Ownership or rent deed of Mega Store
  • Copy of Sales Registration
  • Proof of Address
  • Proof of Identity
  • 6 Passport size photographs and
  • 5-6 photographs of the location
  • In a Mega Store, you can sell only the products of Patanjali Ayurved and Divya Pharmacy. Sale of other products are not allowed.
  • Applicant shouldn’t have been convicted by a court.

Patanjali’s Contact Address to Obtain a Franchise

Patanjali Ayurved Ltd, Unit III, Patanjali Food and Herbal Park,

Village- Padartha, Laksar Road, Haridwar- 249404. Uttarkhand.

Telephone- 18001804108

Email- feedback@patanjaliayurved.org

It will be good to also know about Patanjali’s caution notice from the following link,

http://patanjaliayurved.org/caution-notice.html

How to sell Patanjali Products Online with EWDC?

Selling FMCG products online opens new avenues for Patanjali franchisees, dealers and distributors. They can earn huge income with little investment.

With technology becoming accessible and simpler it is easy to build an online Patanjali store. Understanding the eCommerce market, creative thinking and excellent customer service can help you build a great business.

sell patanjali products online

EWDC offers ready-made eCommerce platform for groceries. This platform can help Patanjali franchises and local stores to sell Patanjali products online. EWDC’s website will help you to earn additional revenue.

Why Choose EWDC to create an online store to sell Patanjali products?

EWDC’s readymade eCommerce solutions is simple and powerful. It is one of the most robust and has feature-rich platforms. It will make the whole process of launching your online store a walk in the park. It is that light and affordable.

We strive to understand the local business requirements of your Patanjali stores. Based on this, we implement the right business model and critical features to run your eCommerce Patanjali store.

Some of the important features for small Patanjali franchise stores to handle their products, orders, web pages, and other details of e-commerce website include,

  • Simple Product Management
  • Order Management
  • Multiple Payment Methods
  • Content Management
  • Report Generation
  • Search Engine Friendly
  • Refined Product Search and
  • SMS/Email notifications

For more details on selling Patanjali products online, have a look at our latest article for help to get started.

Once you are eligible to become a dealer/distributor or franchisee of Patanjali Ayurved Ltd, you may start selling products officially from Baba Ramdev’s recommended products.

You will have better scope of doing Patanjali online business if you opt for our EWDC, eCommerce website creation solutions. Start it today by visiting our www.ewdc.in site. Our experts are always available to help you kickstart your Patanjali online business.

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Disclaimer:

This blog post has been published only to provide general information. EWDC is in no way related to Patanjali. We do not provide legal support for Patanjali Distributorship, Franchise or Dealership.

 


 

15 Responses

  1. CHANDNI PANDYA says:

    I WANT TO START PATANJALI ONLINE STORE PLEASE HELP ME HOW TO START
    MY CONTACT DETAILS HAS BEEN PROVIDED IN FORM.

  2. Mallampalli Pavani says:

    Sirs,
    Please guide me how to sell Patanjali products online on website and earn additional revenue.

    • ewdc says:

      Hi Pavani,
      Please do get in touch with us @ +91 9884203777 or do let us know more about your requirements by filling out the form in our contact page, one of our eCommerce consultants will get back to you shortly and discuss in detail to clear your queries.

  3. Mehar Singh says:

    Wanted Patanjali products for sale at Omaxe City, New Chandigarh in a premises measuring 10/33 feets.

    • ewdc says:

      Hi Mehar Singh, we are no way connected to Patanjali brand and we are just giving away tips on how to sell the Patanjali like products via online store with our eCommerce solution. Please follow the guidelines above to proceed further with getting selling rights. Ways to get Patanjali distributorship or franchise are already provided in the article above.

  4. Arun Garg says:

    I want to open retail shop of patanjali products can you please tell me how to apply for this?

    • ewdc says:

      Hi we are only helping out people and offering service for those who are looking to sell Patanjali products and Groceries online via eCommerce website. However, you can refer to the links in article above to become distributor or franchisee and then start an offline retail shop.

  5. Gayatri Ben Patel says:

    I want to sell Patanjali products in Fiji

  6. Jaya Wadhwa says:

    Hi,

    Have a distributorship of Patanjali Product, how to expand the business opportunity further via online sale. (refer to yesterday dated 16.01.2018 interview)

    Kindly confirm

    Regards
    Jaya

    • ewdc says:

      Hello Jaya, our eCommerce specialists will be getting in touch with you to explain in detail about how to sell Patanjali products by setting an online store – eCommerce website.

  7. sunil Kumar bind says:

    I want to open patanjali store

  8. T.VIJAYA SOMASUNDAR says:

    Thank you for sharing the excellent information. I was shocked about the revenue of Patanjali in the year ending 31 March 2017 is INR 10,561. Really excellent statistics about the patanjali products.

 

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